Associate Marketing Copywriter

Responsibilities

• Copywriting Execution: Craft compelling messages and narratives tailored to the target audience to achieve desired outcomes, adhering to business and legal requirements.
• Content Optimization: Strategically refine content by incorporating relevant keywords to boost SEO performance and audience engagement.
• Cross-channel Collaboration: Partner with editors, designers, and marketers to shape story structures, establish tone, and align brand/campaign communication across various platforms.

Screening Task to Evaluate Skills

Objective: Assess copywriting skills, SEO awareness, creative collaboration, and ability to enhance processes.

Task Description:

Scenario: You are working on a campaign for a fictional eco-friendly brand launching a sustainable water bottle. Your task is to create an integrated marketing content piece.

Deliverables:

1. Copywriting Execution: Write a 150-word product description emphasizing the bottle's unique selling points, appealing to environmentally conscious consumers.
2. Content Optimization: Suggest 5 SEO-friendly keywords and demonstrate their strategic placement in the product description.
3. Cross-channel Collaboration: Outline a brief (50-word) tone guideline for promoting this product on Instagram and LinkedIn, highlighting tone differences for each platform.

Submission Guidelines:

• Submit all deliverables in a Google Doc or Word document while applying for job
• Provide your work in clear sections for easy evaluation.

Evaluation Criteria:

• Quality and creativity of copywriting.
• Effective use of SEO techniques.
• Demonstration of cross-channel adaptability in tone.
• Ability to think critically about process improvements.
• Knowledge Management: Contribute to updating and managing knowledge repositories as required.